Magnesium occurs in various compounds in nature. This mineral plays a major role in our energy balance and in more than 350 enzymatic processes. In a similar way as the human body uses water, it naturally consumes magnesium every day while it does not have a system for buffering this material.

The therapeutic effect of magnesium chloride in skin disorders such as psoriasis has been known for many years. There is a growing realisation that today's food contains too little magnesium and that this must be complemented, as many medical complaints appear to be connected with magnesium deficiency.

So how can we improve the body's magnesium uptake?

1. By intravenous injection. This is routinely applied, for example, in the period following a heart attack and of course may only be administered under the supervision of a physician.

2. By addition to foodstuffs or drinking water. The disadvantage of this is that many people may develop symptoms such as diarrhoea.

3. Transdermal. This means absorption via the skin. In transdermal administration, the purity of the product is key in the prevention of the undesirable absorption of impure by-products.

Zechstein Inside® products
the purest natural magnesium chloride in the world

During the Zechstein era, 250 million years ago, the oceans were subject to considerable evaporation. The remains of this crystallised ‘Zechstein Sea', containing many types of mineral salts, is situated under large parts of northern Europe and Russia. The world's purest natural deposits of magnesium chloride can be mined at slightly deeper than 1500 metre beneath Veendam in the Netherlands.

The purest natural magnesium chloride can easily be distinguished from various other mineral salts from the subterranean Zechstein strata by the Zechstein Inside® quality mark.

Zechstein Inside® is a guarantee of the origin from the purest source at Veendam by means of a scientifically established procedure.

Magnesium has been found to dramatically benefit bone health by playing a major role in the bodys ability to absorb calcium. In addition there are now many well referenced case reports of the therapeutic effects of magnesium in potentially life-threatening conditions, such as the cardiac arrhythmia ‘torsade de pointes', digitalis toxicity, bronchospasm, alcohol withdrawal syndrome, ischaemic heart disease and myocardial infarction. It has also been suggested that magnesium possibly plays a role in the regulation of blood pressure. Magnesium salts are effective cathartic agents and are also used in some antacid preparations.

Function
Magnesium is required as a cofactor for many enzyme systems. It is required for protein synthesis and for both anaerobic and aerobic energy generation and for glycolysis, either indirectly as a part of magnesium-ATP complex, or directly as an enzyme activator. Magnesium plays a multifunctional role in cell metabolism, (particularly at the level of key phosphorylations), and has a critical role in cell division.

It has been suggested that magnesium is necessary for the maintenance of an adequate supply of nucleotides for the synthesis of RNA and DNA. Magnesium regulates the movement of potassium in myocardial cells and is also known to act as a calcium channel blocker. Magnesium is an important element in the metabolism and/or action of vitamin D, and is essential for the synthesis and secretion of parathyroid hormone.

Deficiency
Magnesium deficiency has been linked to cardiovascular, skeletal, gastrointestinal and central nervous system disorders and to the use of loop diuretics. Magnesium is essential for the normal function of the parathyroid gland and for vitamin D metabolism. Magnesium depletion markedly disturbs calcium homeostasis, and hypocalcaemia is a common manifestation of moderate to severe magnesium deficiency.

Zechstein Inside® products
the purest natural magnesium chloride in the world

During the Zechstein era, 250 million years ago, the oceans were subject to considerable evaporation. The remains of this crystallised ‘Zechstein Sea', containing many types of mineral salts, is situated under large parts of northern Europe and Russia. The world's purest natural deposits of magnesium chloride can be mined at slightly deeper than 1500 metre beneath Veendam in the Netherlands.

The purest natural magnesium chloride can easily be distinguished from various other mineral salts from the subterranean Zechstein strata by the Zechstein Inside® quality mark.

Zechstein Inside® is a guarantee of the origin from the purest source at Veendam by means of a scientifically established procedure.

Contains a super-saturated concentration of Zechstein seabed magnesium chloride to a level of 31%. 100% natural and uncontaminated by man-made pollutants as found in mineral sources from open-water.

BetterYou^TM Magnesium oil is not actually oil but is referred to as such because it feels so smooth. It is actually the highest concentrated liquid form of pure natural magnesium chloride, dissolved in water.

It is easily absorbed by the skin, from where magnesium ions are spread both locally and throughout the body. The larger surface area exposed to the mineral source allows a more gentle absorption process, ideal for those with sensitive skin or those who want to relax their entire body.

As a bath or footbath soak
Add 100ml to a foot bath or 100-200ml to a body bath and relax for 20-30 minutes. The magnesium will be drawn into the body through the skin. As this represents a weaker concentration it is an ideal application for those with sensitive skin and as an addition supplementation to body spraying for those with additional needs (such as sportsmen/women). This is also a useful therapy for those with psoriasis and other skin disorders.

Each 100ml dosage will deliver a staggering 14 grammes of elemental magnesium, in its most absorbable form.

It is recommended to take a magnesium rich body or foot bath 2-3 times each week.